On a glorious Friday sunny morning, the Queen’s Baton was held aloft on the Grange St Paul’s Sky Bar. And it was in good company: guests were current commercial partners and stake holders from the commercial network of Commonwealth Games England and Grange Hotels. The theme was to discuss the pertinent topic of sports sponsorship, its changing role and what sponsorship means to athletes and sports federations whilst looking ahead to the 2018 Gold Coast Game.
As The Shard glittered in the distance and St Paul’s Cathedral basked in the sunshine, ideas and enthusiasm for the Commonwealth Games 2014 in Glasgow and the Commonwealth Games 2018 in Australia were readily exchanged. Grange Hotels, as avid supporters of arts, culture and sports were proud to be hosts and were delighted to see the event so well attended. Tony Matharu, Managing Director, said:
“Grange Hotels, London’s leading independent hotel group, are delighted and honoured to host the Queen’s Baton Relay Sports Business Breakfast in our Sky Bar ahead of the Commonwealth Games in Glasgow. In 2012, Grange St Paul’s was the Paralympic headquarters and hosted many sporting heroes. Business and sport commands commitment, dedication and team work – principles we value. We hope this inaugural event galvanises further support and excitement for the Commonwealth Games 2014.”
The baton was photographed with many of the attendees, including our Partnerships Manager, Claire Farrington.
“It is fantastic to receive, and hold, such an iconic symbol of united sports. We are honoured that our hotel is the only private venue the baton is going to other than Downing Street! We wish Team England all the best and hope the weather for the games is as good as it is today!”
After breakfast, the panel discussion began. James Cracknell , Double Olympic Gold Medalist; Adam Paker, CEO of Commonwealth Games England; Peter Mather , Vice President of BP Europe and Sally Hancock, Sponsorship Consultant for LLoyds and Scottish Southern Energy were chaired by Martin Thomas, Director of Commonwealth Games England
Commonwealth Games England chief executive Adam Paker wanted to use the breakfast in London to emphasise the "Englishness" that the organisation, and team, represents heading into Glasgow 2014.
"It was a fantastic business event at an iconic venue. We have had impressive feedback from our corporate guests who praised the mix of venue, industry figures and informative sporting discussion. it kicked off Team England's commercial run in to the Games and provided us with a perfect opportunity to launch our CGE Business Networking Club for the next 4 year cycle. "
Nick Evans, Sponsorship Director, Commonwealth Games England
The Queen’s Baton Relay is now on the home stretch after a 6 month journey through the nations and territories of the Commonwealth. It arrived on English soil on 31st May and will return to Scotland on 14th June. There, it will spend 40 days travelling around the country in the hands of 4,000 baton bearers before the baton is handed back to the Queen, or her representative, at the opening ceremony of the Games on 23 July. The message inside will then be read out as part of the official opening of Glasgow 2014.
The Queen's Baton Relay has been the Commonwealth Games' curtain raiser since 1958.
For further information please contact:
Mary Doogan, Group General Manager
T: 020 7630 200
About Grange Hotels - www.grangehotels.com
Grange Hotels are London’s leading independent hotel group. Other recent accolades include ‘Best Small Hotel Company 2013’ (Business Travel Awards), ‘Hotelier of the Year’ (ABA 2013) and ‘Highly Commended’ in London Loves Excellence Awards 2013. Grange Hotels have a long-standing commitment with London’s arts, cultural and sporting scenes. The Group offers luxury accommodation, state-of-the art conference and events and award-winning Health Clubs and Spas.