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Black Friday Shopping Guide 2018

  • Things To Do In London -24-Oct-2018

Best Shopping Deals in London 2018

John Lewis

This year, John Lewis is running an entire weekend of Black Friday deals from the 23rd to the 25th, capping things off with a Cyber Monday promotion on 26th November. Their flagship Oxford Street store will have its world-famous Christmas display to enjoy, as well as their Christmas-themed food and drink range to keep you refreshed as you shop.

"Never Knowingly Undersold"

The John Lewis & Partners guarantee has stood tried and tested. When you shop, you receive quality items at quality prices to be rivalled on the high street. Save with their offers and clearance events with this long-standing price promise on your side. During Black Friday, find a cheaper price for a product somewhere else, and get it at least at the same price as the competitor.

House of Fraser

It's been a shaky year for House of Fraser, but their commitment to Black Friday is stronger than ever. Last year you could find up to 40% off homeware and up to 20% off fashion, beauty and electricals, so we can expect to find the same this year.

To try and take the stress out of Black Friday, House of Fraser are running a pre-Black Friday event from the 9th November. With the massive amount of deals and discounts out there, you can snatch up bargains from House of Fraser first, before hitting the other stores.


Apple has been known to join in on Black Friday, but in recent years it has chosen to offer gift cards instead of discounts. Last year, Apple’s one-day event rewarded customers with a free gift card worth up to £120 with certain purchases, so you can expect something similar to take place this time round too. If you're after discounts, you should try the in-store concessions at department stores such as John Lewis or Selfridges.

Apple's Regent Street store is a visual treat for those who have a love for technology, and their knowledgeable staff are often more helpful than any online reviews.

How did Black Friday begin?

Black Friday originated in the USA. As Thanksgiving always falls on the fourth Thursday in November, the following Friday is designated Black Friday.

Because many people are off work, shops drop prices, usually for one day only, to start the Christmas season. UK shops have since caught on to this trend and it was brought across the pond in 2010. By 2014, Black Friday was the peak pre-Christmas online sales day in the UK. In 2015, 2016 and 2017, increasing numbers of retailers launched sales in the days leading up to Black Friday, extending the peak period further still.

Perfect Shopping Weekend in London

The increasing competition between UK retailers has meant sales are no longer confined to just one day. Many shops, like House of Fraser, have begun offering deals in the days leading up to Black Friday, which saw it dubbed 'Black Fiveday'. With so many shops to visit and so many deals to grab, a Black Friday shopping trip can easily become a weekend-long event!

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