Launched in 2000 Londonedge was in response to a cry from the alternative and clubwear markets for something that would cater exclusively to them. Many years of being on the sidelines at endless other trade shows had driven this unique and creative market to want their own show. A few years later the streetwear market had become an additional dimension to Londonedge and so, LondonCentral was born. Now established as a permanent adjunct to Londonedge the two work together in perfect harmony.